Sunday, February 17, 2008

Sad Consumers - - Good for Marketers ?



A new study done in US states that people tend to spend more on commodities when they are sad . Participants of the study who watched a sadness- inducing video offered to pay times more for a water bottle viz a viz those who saw an emotionally neutral clip.

Thus aptly the research is named: Misery is not Miserly.


(research)


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